The leading Google Analytics alternative that keeps you GDPR compliant
The French and Austrian Data Protection Authorities have ruled Google Analytics illegal to use. The message is clear – get compliant or risk fines.
Join over 1 million Matomo users spending more time growing their business and less time stressing about compliance.
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Trusted by more than 1 million websites
Matomo makes GDPR compliance easy
EU hosted web analytics
With Matomo Cloud, all of your data is securely stored in the EU and no data is transferred to the US.
Consent-free tracking
With cookieless tracking enabled, you can say goodbye to that annoying cookie consent screen.
100% data ownership
Your data is truly yours to own and unlike Google Analytics, the data is not used for other purposes like advertising.
Seamlessly switch from Google Analytics to Matomo
When Universal Analytics retires you will lose years of data. Join the 550,000+ companies that made the switch from GA to Matomo. We’ll import your historical data while staying GDPR.
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Much more than a Google Analytics alternative
With Matomo, you get Heatmaps, Session Recordings, A/B Testing, Tag Manager and much, much more all in one place.
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