Blog: Why is Privacy important?
…against entities we depend on or that are more powerful than us. Privacy is tied to Freedom…. Could we really be free – and have free will – without Privacy?…
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Blog: Incrementality Testing: Quick-Start Guide (With Calculations)
…be: (2,000 – 1,000)/1,000 x 100 = 100 This turns out to be a 100% incremental lift. How to track incrementality with Matomo Incrementality testing lets you use a practical…
Blog: Cohort Analysis 101: How-To, Examples & Top Tools
…point compared to other tools Price: Free basic version. Plus version starts at £40/month (billed annually). 4. Kissmetrics Kissmetrics is a customer engagement automation platform that offers powerful analytics features….
FAQ: Using Klaro Consent Manager (CMP) with Matomo
…it with this updated version. Klaro Open Source Prerequisites For Klaro open source you should already have downloaded the consent manager code, added it to your website and have a…
Google Analytics Alternative
Meet the leading Google Analytics alternative Looking for an easy-to-use alternative to replace Google Analytics 4? You’ve come to the right place. Try it for free No credit card…
Blog: How to Measure Marketing Effectiveness: A Step-by-Step Guide
…traffic Try Matomo for Free Get the web insights you need, without compromising data accuracy. Start for free No credit card required How to measure marketing effectiveness Measuring marketing effectiveness…
Blog: 10 Matomo Features You Possibly Didn’t Know About
…vary, but they often have a common denominator: lack of reliable conversion tracking data. Matomo helps you get a better sense of how you spend your cents with Advertising Conversion…
FAQ: [Video] Matomo Analytics for WordPress
…to stay GDPR compliant. Matomo Analytics for WordPress is hassle-free and cost-free, and best of all, it gives you 100% data ownership and protects the privacy of your users. Here…
Blog: New Matomo Mobile 2.4.0 released
…We have updated the underlying framework bringing some performance and compatibility improvements Download the Apps Update now or install either the iOS version or the Android version. Android users can…
Blog: Web Analytics: The Quick Start Guide
…compromising data accuracy. Start for free No credit card required Web analytics best practices You should follow several best practices to get the most from website analytics data. Choose metrics…