Marketing Campaign Manager

We’re looking for a Marketing Campaign Manager to join our growing team, with the goal of building our brand and driving consumer engagement. 

Matomo is the leading open-source web analytics solution that gives people full control of their data while also respecting data privacy. If you’re a natural project manager, enjoy working with all types of customers from startups to corporations, and love variety in your day, this job has it all.

As the Marketing Campaign Manager, you will own the end-to-end development and implementation of integrated marketing campaigns from strategy to post-campaign review. You will collaborate with team members to deliver data-driven activities that build brand awareness and drive consumer engagement. You will be responsible for monitoring campaign progress, optimising campaign performance, and collaborating with the Marketing, Product and Customer Support teams to ensure the successful delivery of key objectives.

Key Responsibilities

  • Plan, develop and deliver integrated marketing campaigns that contribute toward key business objectives.

  • Develop engaging creative content and build a channel strategy to grow brand awareness and generate demand.

  • Manage social media platforms and a content calendar. Build awareness within our target audiences and continue to grow community engagement.

  • Analyse customer data and insights to optimise reach, audience targeting, campaign planning and creative development.

  • Provide ongoing industry and competitor insight to help shape strategic direction.

Minimum qualifications

  • Tertiary qualification (marketing, communication, digital marketing or related).

  • You’re able to work across multiple digital channels and have previously been responsible for content creation and optimisation. 

  • You will have excellent communication and project management skills.

  • You are comfortable collaborating with a variety of stakeholders to get things done.

  • Demonstrate an understanding of digital analytics and have the ability to translate data into actionable insights.

  • Hands-on social media skills.

  • You’re a skilful copywriter and able to develop clear creative briefs.

Bonus skills 

  • Web development or content management skills.

  • Knowledge of Google Tag Manager & Google Analytics.

You will bring to the role: 

  • You may not have all the answers, but you’re happy to search for a solution or learn from others.

  • You are a team player who is there for others while striving to be the best you can be.

  • Demonstrated initiative and the ability to work with minimal supervision.

  • You can meet deadlines and prioritise your workload.

  • You strive to develop efficient processes and playbooks to drive efficiency.


  • 100% remote work position.

  • Live within 4 hours of the New Zealand time zone.


  • A rewarding salary

  • Flexible hours

  • Remote work (save many hours on your commute and save money)

  • A co-working space can also be paid for

  • All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.)

  • 25 days of paid holidays per year plus your national public holidays

  • A huge “playground” to grow your skill set

  • Immediate impact

About InnoCraft and Matomo Analytics

At InnoCraft, we offer analytics products and SaaS to enable our users to grow their business. We believe in openness, privacy and 100% data ownership. Our mission is to liberate analytics and we are passionate about measuring for success. That’s why we created Matomo Analytics, the leading open-source analytics platform used on more than 1 million websites and apps in over 150 countries, available in more than 50 languages. The Matomo platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users.

We hire based on your ability to get the job done. At the same time we are proactive in making InnoCraft an inclusive work environment across race, gender, age, religion and identity. We celebrate the things that make you, you!

Come join our growing team that’s helping ensure a safer, more privacy-focused web/internet!

Apply online

-> Apply online here. We’re looking forward to receiving your application!