The leading Google Analytics alternative

Good, Honest Web Analytics

Get the marketing insights you need without compromising user privacy or data accuracy.

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✔️ GDPR-compliant

✔️ Dedicated support

✔️ Privacy-friendly

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Empowering 1 million+ marketers with reliable, easy-to-use web analytics

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European Commission uses Matomo Analytics
Ahrefs use Matomo
United Nations uses Matomo
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Matomo

[mah-TOH-moh] Japanese
(adj) Translates to “honest” or “reliable”.
It is used to describe someone or something that is genuine.

See 100% of your traffic

That’s right, 100% of your visitors, no sampling, even those that don’t accept cookies!

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Location Map Metric Selection

See 100% of your traffic

That’s right, 100% of your visitors, no sampling, even those that don’t accept cookies!

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Location Map Metric Selection
Use multi-touch attribution tracking to accurately track the customer journey.

Discover your most powerful marketing channel

See exact results from all visits and truly know your best channels and their ROI.

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Simple, yet powerful web analytics

Seamlessly track and analyse web activity without the headache. Easily harness powerful insights for impactful decisions.

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Effortlessly integrate with the tools you already use

Analytics for WordPress

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