The leading Google Analytics alternative

Good, Honest Web Analytics

Get the web insights you need without compromising user privacy or data accuracy.

✔️ GDPR-compliant

✔️ Dedicated support

✔️ Privacy-friendly

✔️ GDPR-compliant

✔️ Dedicated support

✔️ Privacy-friendly

No credit card required.

A screenshot of Matomo

Empowering 1 million+ analysts with reliable, easy-to-use web analytics

United Nations uses Matomo
Ahrefs use Matomo
Amnesty stays secure with Matomo
noyb logo
European Commission uses Matomo Analytics
European Commission uses Matomo Analytics
Ahrefs use Matomo
United Nations uses Matomo
noyb logo

Matomo

[mah-TOH-moh] Japanese
(adj) Translates to “honest” or “reliable”.
It is used to describe someone or something that is genuine.

See 100% of your traffic

That’s right, 100% of your visitors, no sampling, even those that don’t accept cookies!

No credit card required

Location Map Metric Selection

See 100% of your traffic

That’s right, 100% of your visitors, no sampling, even those that don’t accept cookies!

No credit card required

Location Map Metric Selection
Use multi-touch attribution tracking to accurately track the customer journey.

Explore entire customer journeys with comprehensive data

Uncover every step of your customer’s journey, observing their interactions and behaviours to enhance their experiences.

No credit card required

Customer Journey Quote
Customer Journey Quote

Empower your company with clear insights

Easily analyse data from multiple sources and share insights across your entire organisation effortlessly.

No credit card required

matomo custom report

Try Matomo free for 21 days

No credit card required

Effortlessly integrate with the tools you already use

Analytics for WordPress

Analysts 💙 Matomo

Starting at $19 per month

No credit card required

Loved by users. Awarded by experts.

4.8/5

4.8 out of 5

4.8/5

4.8 out of 5

4.8/5

4.8 out of 5

4.8/5

4.8 out of 5

4.8/5

4.8 out of 5

4.8/5

4.8 out of 5