GDPR compliant web analytics
No more sampling, data loss or compliance concerns
Switch to Matomo – the intuitive, accurate alternative to GA4. Your total web analytics solution.
No credit card required.
GDPR compliant web analytics
No more sampling, data loss or compliance concerns
Switch to Matomo – the intuitive, accurate alternative to GA4. Your total web analytics solution.
No credit card required.
Trusted on over 1 million websites in over 190 countries
Trusted on over 1 million websites in over 190 countries
Discover Europe’s leading intuitive, privacy-first web analytics solution
Optimise your website and streamline decision-making with an ethical web analytics platform. With Matomo you can import your historical Google Analytics data for a seamless transition.
Accurate data for reliable results
Matomo provides unsampled, accurate data, giving you 20-40% more data than GA4.
Accurate data is crucial for making informed decisions, and with Matomo, you’ll never have to worry about data sampling skewing your results.
Compliant and future-proof analytics
Matomo is fully compliant with GDPR, LGPD, CCPA and other regulations around the world, now and forever. That’s our promise.
Ensure your protection from potential fines, sudden disruptions to your analytics setup and reputational damage.
Loved UA? You’ll love Matomo
GA4’s complexity and new metrics can be overwhelming.
Matomo offers an intuitive and familiar interface, ensuring a smooth transition and experience for all users.
No credit card required.
Discover Europe’s leading intuitive, privacy-first web analytics solution
Optimise your website and streamline decision-making with an ethical web analytics platform. With Matomo you can import your historical Google Analytics data for a seamless transition.
Accurate data for reliable results
Matomo provides unsampled, accurate data, giving you 20-40% more data than GA4.
Accurate data is crucial for making informed decisions, and with Matomo, you’ll never have to worry about data sampling skewing your results.
Compliant and future-proof analytics
Matomo is fully compliant with GDPR, LGPD, CCPA and other regulations around the world, now and forever. That’s our promise.
Ensure your protection from potential fines, sudden disruptions to your analytics setup and reputational damage.
Loved UA? You’ll love Matomo
GA4’s complexity and new metrics can be overwhelming.
Matomo offers an intuitive and familiar interface, ensuring a smooth transition and experience for all users.
No credit card required.
Compare Matomo with Google Analytics
Let’s look at the features included with Matomo vs the free version of Google Analytics and the paid version, Google Analytics 360.
| FEATURES & CAPABILITIES | |||
|---|---|---|---|
| Unsampled data |  |  | |
| EU-based data storage with no data transfers | | | |
| Advanced privacy controls | | | |
| Full access to raw data via SQL and API | | | |
| Looker Studio & Google Ads connector | | | |
| GDPR Manager | | | |
| A/B Testing | | | |
| Session Recordings and Heatmaps | | | |
No credit card required.
Matomo integrates seamlessly with your existing tools
What our users say
We made specific adjustments based on Form Analytics, resulting in 3 times the leads in just a couple of days.”
It was just complete nonsense. It would be 50% one week, and then the next week 60%. You can't even estimate that.
With Matomo, we feel we have data that we're confident in. We can tell which efforts are working to make better decisions.”
Even though GDPR isn't the law of the land in the US, some of our clients are concerned.”
We made specific adjustments based on Form Analytics, resulting in 3 times the leads in just a couple of days.”
It was just complete nonsense. It would be 50% one week, and then the next week 60%. You can't even estimate that.
With Matomo, we feel we have data that we're confident in. We can tell which efforts are working to make better decisions.”
Even though GDPR isn't the law of the land in the US, some of our clients are concerned.”
Migrate to Matomo in 3 easy steps
Sign up for free
Explore the features of Matomo in a 21 day free trial and get used to the interface.
Migrate historical data
Import your Universal Analytics data easily with our Google Analytics importer.
Start tracking & optimising
Add tracking code to your website or mobile app and start analysing!
No credit card required.
Try Matomo free for 21 days
- Explore all features without limits
- No credit card required
- Cancel your trial anytime
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4.9 out of 5
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4.9 out of 5