About Archives - Analytics Platform - Matomo https://matomo.org/blog/category/about/ Sun, 18 Sep 2022 20:18:41 +0000 en-US hourly 1 https://matomo.org/wp-content/uploads/2018/11/cropped-DefaultIcon-32x32.png About Archives - Analytics Platform - Matomo https://matomo.org/blog/category/about/ 32 32 Introducing Improvements to the Opt-Out Form Feature https://matomo.org/blog/2022/09/improvements-to-matomo-opt-out-form-feature/ Sun, 18 Sep 2022 20:18:16 +0000 https://matomo.org/?p=58403 Read More

Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which has become increasingly problematic due to browser changes and restrictions on setting third-party cookies.

With our privacy-first approach, we’ve known for some time that we would eventually need a new way to provide this important opt-out functionality that would work most reliably in the myriad of contexts our users rely on it for.

Embedding the opt-out form

Matomo 4.12.0 introduces an improved opt-out. This provides two new options for embedding the opt-out on your website, either using the Matomo tracker code or as self-contained code.

As with the iFrame method, the built-in opt-out code can be styled in Matomo to match your website, and provides a snippet which you can add to your website to show the opt-out feature to your users.

Find out how to customise the opt-out form.

Customising the opt-out form

What does this mean for existing opt-out forms?

Although it is no longer possible to generate new iFrame embed code using the Matomo UI, the underlying opt-out feature is still fully supported and any existing iFrame opt-out form code embedded in websites will still work as before. It is recommended to migrate to one of the new opt-out form options as browser support for the iFrame opt-out will continue to decrease.

To read more in depth information about the new opt-out functionality please refer to our new developer documentation for tracking opt-out.

Matomo Celebrates 15 Years of Building an Open-Source & Transparent Web Analytics Solution https://matomo.org/blog/2022/06/matomo-celebrates-15th-birthday/ Thu, 30 Jun 2022 04:10:36 +0000 https://matomo.org/?p=55441 Read More


Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of personal data shared online, level of tracking and lack of security was a growing concern. Google Analytics was just launched then and was already gaining huge traction – so data from millions of websites started flowing into Google’s database, creating what was then the biggest centralised database about people worldwide and their actions online.

So as a young engineering student, I decided we needed to build an open source and transparent solution that could help make the internet more secure and private while still providing organisations with powerful insights. I aimed to create a win-win solution for businesses and their digital consumers.

And in 2007, I started developing Matomo with the help from Scott Switzer and Jennifer Langdon (who offered me an internship and support).         

All thanks to the Matomo Community

We have reached significant milestones and made major changes over the last 15 years, but we wouldn’t be where we are today without the Matomo Community.

So I would like to celebrate and thank the hundreds of volunteer developers who have donated their time to develop Matomo, the thousands of contributors who provided feedback to improve Matomo, the countless supportive forum members, our passionate team of 40 at Matomo, the numerous translators who have translated Matomo and the 1.5 million websites that choose Matomo as their analytics platform.

Matomo's Birthday
Team Meetup in Paris in 2012

Matomo has been a community effort built on the shoulders of many, and we will continue to work for you. 

So let’s look at some milestones we have achieved over the last 15 years.

Looking back on milestones in our timeline


  • Birth of Matomo
  • First alpha version released


  • Release first public 0.1.0 version


  • 50,000 websites use Matomo


  • Matomo first stable 1.0.0 released
  • Mobile app launched


  • Released Ecommerce Analytics, Custom Variables, First Party Cookies

  • Released Privacy control features (first of many privacy features to come!)


  • Released Log Analytics feature
  • 1 Million Downloads!
  • 300,000 websites worldwide use Matomo


  • Matomo is now available in 50 languages!
  • Matomo brand redesign



  • Launched Matomo Cloud service 
  • Released Multi Channel Conversion Attribution Premium Feature, Custom Reports Premium Feature, Login Saml Premium Feature, WooCommerceAnalytics Premium Feature and Heatmap & Session Recording Premium Feature 





  • 1,000,000 websites worldwide use Matomo
  • including 30,000 active Matomo for WordPress installations
  • Released SEO Web Vitals, Advertising Conversion Export and Tracking Spam Prevention feature


  • Released WP Statistics to Matomo importer

Our efforts continue

While we’ve seen incredible growth over the years, our work doesn’t stop there. In fact, we’re only just getting started.

Today over 55% of the internet continues to use privacy-threatening web analytics solutions, while 1.5% uses Matomo. So there are still great strides to be made to create a more private internet, and joining the Matomo Community is one way to support this movement.

There are many ways to get involved too, such as:

So what comes next for Matomo?

The future of Matomo is approachable, powerful and flexible. We’re strengthening the customers’ voice, expanding our resources internally (we’re continuously hiring!) and conducting rigorous customer research to craft a tool that balances usability and functionality.

I look forward to the next 15 years and seeing what the future holds for Matomo and our community.

Exceeded GA’s 10M hits data limit, now what? https://matomo.org/blog/2021/12/exceeded-google-analytics-10m-hits-data-limit-now-what/ Wed, 01 Dec 2021 00:21:00 +0000 https://matomo.org/?p=34832 Read More


Exceeded Google Analytics' 10M hits data limit, now what?

“Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.”

Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The thoughts racing through his head were:

  • “What happens to all my data?”
  • “What if Google starts charging USD150K now?”

Then he came across Matomo and decided to get in touch with our support team …

“Can you fix this issue?” he asked us.

“Absolutely!” we said.

We’ll get back to helping Mark in a minute. For now let’s go over why this was such a dilemma for him.

In order to resolve this data limits issue, one of the solutions was for him to upgrade to Google Analytics 360, which meant shelling out USD150,000 per year for their 1 billion hits per month option. Going from free to USD150,000 was too much of a stretch for a growing company.

“Your data volume (1XXM hits) exceeds the limit of 10M hits per month …”, what did this message mean?

With the free version, Mark could collect up to 10 million “hits” per month, per account. Going over meant Google Analytics could stop collecting any more data for free as outlined in their Terms.

Google Analytics’ Terms of Service (2018, sec. 2) states, “Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per account.”[1]

What is a "hit" in Google Analytics?

Data being sent to Google Analytics. It can be a transaction, event, social interaction or pageview - these all produce what Google calls a “hit”.

Google Analytics data limits
Google Analytics Terms of Service

And their Analytics Help Data Limits (n.d.) support page makes clear that: “If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed. If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.”[2]

Google Analytics data collection limit
Google Analytics' data limits support page

Possible solutions

So the possible solutions given by Google Analytics’ Data Limits support page were (also shown in image below):

  • To pay USD150K to upgrade to Google Analytics 360
  • To send fewer hits by setting up sampling
  • Or choose the slightly less relevant option to upgrade mobile app tracking to Google Analytics for Firebase.

Without the means to pay, the free version was fast becoming inaccessible for Mark as he was facing a future where he risked no longer having access to up-to-date data used in his business’ reporting.

Mark was facing a problem that potentially didn’t have a cost-effective solution.

Google Analytics data limits
Google Analytics' data limits support page

So what can you really do about it?

This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.


One option posed by Google is for you to send fewer hits by auditing your data collection processes

If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

  • Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
  • Go through what data you’re tracking and decide what is or isn’t of value.
  • Set up data sampling, this however, will lead to inaccurate data.

From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

Option 2 Ignore and continue using the free version of Google Analytics

With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service. 

There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it. 

Option 3 -The Matomo solution – a privacy-friendly Google Analytics alternative

Upgrade to a web analytics platform that can handle your demanding data requirements. Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

For example, you can get up to 25M hits for USD3,241/month (or USD38,900/year) on the Essentials plan.

Or even 25M hits for USD4,991/month (or USD59,900/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you: full control and ownership of your own data and privacy. 

Try Matomo free for 21 days – no credit card required.

No need to worry about losing your Google Analytics data because …

Now you can import your historic Google Analytics data directly into your Matomo with the Google Analytics Importer tool. Simply follow the step-by-step guide to get started for free.

Along with savings you can get:

  • A solution for the data limits issue forever. You choose the right plan to suit your data needs and adapt as you continue growing
  • 100% accurate data (no data sampling)
  • 100% data ownership of all your information without signing away your data to a third party
  • Powerful web analytics and conversion optimization features
  • Matomo Tag Manager
  • Easy setup
  • Support from Matomo’s specialists

Learn more about Matomo Cloud pricing.

Or go for Matomo On-Premise

If you have the in-house infrastructure to support self-hosting Matomo on your own servers then there’s also the option of Matomo On-Premise. Here you’ll get full security knowing the data is on your own servers. 

Setup will also require technical knowledge. There will also be costs associated with acquiring your own servers, and keeping up with regular maintenance and updates. With On-Premise you get maximum flexibility, with no data limits whatsoever. But if you’re coming over from Google Analytics and don’t have the infrastructure and team to host On-Premise, the Matomo Cloud could be right for you.

Learn more about Matomo On-Premise.

Where do you go from here?

Getting 10 millions hits per month is no small feat, it’s actually pretty fantastic. But if it means having to shell out USD150,000 just to be able to continue with Google Analytics, we feel your problem could be fixed with Matomo Cloud. You could then put the rest of the money you save to better use.

If you choose Matomo, you now have the option to: 

  • Raise your data limits for a fraction of Google Analytics 360’s price
  • Get a comprehensive range of analytics features for the most impactful insights to ensure your website continues excelling
  • Get data that’s not sampled – meaning 100% accuracy in your reports
  • Migrate your data easily with the help of Matomo’s support team

We’ll have you covered. 

By sharing with you the options and advice we gave to Mark, we hope you’ll be able to find a solution that makes your life easier and solves the issue of data restrictions forever.

The team at Matomo is here to help you every step of the way to ensure a stress-free transition from Google Analytics if that is what works best for you.

For next steps, check out our live online Matomo demo and start your free 21-day trial.


[1] Terms of Service. (2018, July 24). In Google Analytics Terms of Service. Retrieved June 12, 2019, from  https://www.google.com/analytics/terms/us.html

[2] Data limits. (n.d.). In Analytics Help Data limits. Retrieved June 12, 2019, from https://support.google.com/analytics/answer/1070983?hl=en

Introducing Matomo SEO Web Vitals https://matomo.org/blog/2021/09/introducing-matomo-seo-web-vitals/ Sun, 12 Sep 2021 23:31:24 +0000 https://matomo.org/?p=46430 Read More


SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. 

Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see how your site compares to your competitors.

SEO Web Vitals

What are SEO Web Vitals?

Web Vitals are made up of a number of important metrics, such as your website’s page speed and loading performance, these metrics all play an important role in search engine optimisation. 

The more technical terms for these metrics are Page Speed Score, First Contentful Paint (FCP), Final Input Delay (FID), Last Contentful Paint (LCP) and Cumulative Layout Shift (CLS).

Why should you use SEO Web Vitals?

SEO Web Vitals are being used more and more by search engines such as Google to rank websites so they help ensure a great page experience for users who arrive via links from their search results. 

By monitoring your SEO Web Vitals you can see how good or bad a single page performs and then prioritise the optimisation of strategically important pages to help improve the ranking position within search engine results.

For ease of use you can receive regular reports in your email inbox and you can configure custom alerts to automatically notify you when a page score changes significantly. This saves time by not having to check page performance scores manually while ensuring you will be notified should there be any important change that needs to be actioned.

You should use SEO Web Vitals to understand how your site performance is impacting your overall visitor experience.

Four key benefits of using SEO Web Vitals:

Improve your search result rankings

  • SEO Web Vitals are a core element of SEO best practice and directly impact your search rankings.
  • Pages that load quickly and are more stable deliver a better user experience, so they’re ranked higher by search engines.

Optimise your website visitor experience

  • Know how quickly pages on your website load to ensure you deliver an optimal visitor experience.
  • Identify page stability issues and implement the changes needed to enhance your visitor experience.

Automate your website performance monitoring

  • Have peace of mind knowing if your metrics decrease, you can find and fix the root cause quickly.
  • Configure performance alerts and get automated reports sent to you.

Incorporate website performance into your competitor analysis

  • These performance metrics are essentially open for anyone to inspect, so you can measure and benchmark your site against competitors. 

Trial Matomo free for 21-days to start tracking your site’s performance and improve your search engine rankings. 

How can I improve my SEO Web Vitals?

There are so many ways to improve these performance metrics, here are five of the common contributing factors.

  1. Your page speed score is a weighted average of your other performance metrics, so focus on improving the underlying metrics that contribute to this score.
  2. Ensure you use a high quality web host with an appropriate plan for your level of traffic to help improve your FCP time.
  3. Try removing large elements that aren’t required on your page to improve your LCP time.
  4. Optimise against Total Blocking Time to Improve your FID score.
  5. Consider using a Layout Shift Debugger to improve Your CLS Score

Ready to start improving your website? Start your free 21-day trial of Matomo now – no credit card required.

Guide to Matomo SEO Web Vitals

For more information and to learn how to configure SEO Web Vitals in Matomo, check out our full guide to SEO Web Vitals.

You will learn:

Need more resources?

Matomo Plugin SEO Web Vitals

Matomo SEO Web Vitals FAQs

Q&A: An interview with Matomo founder, Matthieu Aubry https://matomo.org/blog/2018/11/qa-an-interview-with-matomo-founder-matthieu-aubry/ Tue, 20 Nov 2018 01:46:30 +0000 https://matomo.org/?p=30490 Read More


Hey everyone! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might want answered. Please check it out below!

Hi guys, it’s Matthieu! Here to answer some questions about the rebrand and the future of Matomo and Innocraft.

What’s upcoming?

We’ve been busy implementing our rebrand into all aspects of Matomo and there’s also our new website, which is launching today! The new website will help people better understand what Matomo is and how they can benefit from using modern web analytics.

Why was Matomo and Innocraft brought onto one website?

In the past the separation caused a bit of confusion so we’re taking this as a chance to unite both the business brand, Innocraft and community brand, Matomo, on one website. Putting our focus on one brand, Matomo, makes it easier for people to see us with fresh eyes. We have a community side as well as a business side and while the community is still incredibly important to us, we find we have a powerful analytics tool that is capable of helping businesses too.

Is Matomo becoming commercial or turning corporate?

No. nothing is changing. Matomo is still an open-source project and community. Although we’ll have a pricing page and “start free trial” on the new website brought over from Innocraft.cloud, the Matomo community will still play the biggest part on the Matomo website. We have dedicated sections focused on Community and On-Premise.

The rebrand exercise helped us gain a refreshed perspective. After reflecting on how far we’ve come, we can feel more confident about Matomo Analytics itself as a platform. We believe it’s a great chance to bring that confidence into the brand and vision. We are proud that it’s an awesome open-source platform and at the same time it’s also powerful as a tool for businesses.

Why is there no ‘download for free’ button on the homepage?


Matomo CTA simplified
We feel many users coming to the site will get confused about our hosting options (Cloud and On-Premise) which is something you don’t usually consider when choosing an analytics tool.

The reason for us to not have that button is when people see a “download for free” button on the homepage next to a “try it for free” button, it creates confusion. For those who do choose to download Matomo often become confused when they are left with a .zip file unaware how to install it and the technical requirements of self-hosting. We feel presenting our users with the simplest installation option first will give them the best chance possible to try Matomo to its full potential, without cost.

And you can still find the link to Download Matomo in the footer of each page.


Is Matomo still free to download and have forever?

Absolutely. The free open-source download can be found on the On-Premise section of the website, or download Matomo here.

Why is it important to have a business behind the project?

There’s the reality that we have to make money in order for the Matomo project to survive … and thrive. The reason we still need a business side (Innocraft) is to fund and sustain the Matomo project. Whenever people purchase premium features, this helps finance the development of Matomo for our community.

Because of the business we’re able to continually maintain and develop Matomo for you guys as well as future users. For example, the next release Matomo 3.8.0 is already mostly developed and will bring lots of interesting features too, like the two-factor authentication, Brute Force Protection, failed tracking requests reporting, lots of JavaScript tracker improvements, a new total summary row below reports, and many more security fixes, bug fixes, and other new features.

So we see a business being very helpful in supporting our open-source community. Without a business side, our free, open-source project would not be able to survive.

How will you protect the Matomo project?

We’ve ensured the Matomo project will be protected for the future as we wish to turn it into a not-for-profit foundation.

We’ve also got a safeguard where the open-source code will stay under a GPL license forever. This is so we can guarantee, that no matter what happens, the Matomo project itself will stay completely free software.

Is there a way for people to help?

There are heaps of ways to help! You can help other Matomo users in the forums, contribute to fixes on GitHub, leave a great review (e.g. alternativeTo), help look for bugs with our Security Bounty Programme or participate and spread the word about Matomo in our community social media pages – Mastodon, Facebook, Twitter. Telling your friends about us would be very helpful too!

What’s planned for the future?
We’ve worked hard to become the #1 open-source analytics platform (1.4 million websites use Matomo today), but now we need to empower even more individuals and businesses to take back control of their own data.

Showing our community that we have a powerful platform is crucial, but alongside that our values are what define us. User privacy is still of utmost importance and we’re here to make it known that power needs to rest in the hands of people and not large corporations.

You can rest easy knowing you’re doing your part in using trustworthy and dependable tools. By joining many other companies who are growing this movement to decentralise the Internet, we can build a safer, online world together.

Join this analytics revolution and let us know what you think about Matomo!

Piwik is now Matomo – Announcement https://matomo.org/blog/2018/01/piwik-is-now-matomo/ Tue, 09 Jan 2018 00:44:47 +0000 https://matomo.org/?p=25778 Read More

You may be surprised to read this announcement, but no stress, take a deep breath, nothing big is going to happen, it is just our name that is changing and here are the reasons why.

Why are we changing from Piwik to Matomo?

“After an epic 10 year journey creating and perfecting the best open digital analytics solution, we felt it was a good time to refresh our brand to reflect how far we have come and to reaffirm our vision:
To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”

Matthieu Aubry, creator of Piwik

As projects evolve, so do names. After 10 years of Piwik and the amazing achievement of building the top open source analytics software that gives every user full control of their data, we are now looking forward to the next chapter. Thus, Piwik, the community project, will now become Matomo. The only change is our name, everything else stays the same.

This will allow users to take a fresh look at what we’ve become today and acknowledging all of the community’s hard work over the past 10 years. In addition, we also want our name to be unique, ensuring that it is not shared with any other company to remove any possible confusion or affiliations. Piwik is already used on over 1 million websites and with Matomo, we hope to reach our maximum potential.

With the strong focus on privacy worldwide and the upcoming privacy regulations about to be legislated in Europe, it is clear that we were on the right mission from the very beginning. With the upcoming big release Matomo 4.0 planned for this year, new privacy protections will bring users the tools to be compliant with the GDPR privacy laws. And Matomo will grow in line with these regulations, with a very clear and focused vision.

Changing our name is an exciting opportunity for us, and we hope you love the name Matomo as much as we do.

Matomo FAQs

So what is going to change for me?

Well, basically nothing, the name will change but the values stay the same: Matomo (Piwik) will continue to be free and always will be.

Also the same people stay behind the project. We are motivated more than ever to take this project to the next level.

Why not keep the name Piwik?

For a few reasons, one of which is to ensure that Matomo does not/will not share its name with any other businesses unlike Piwik. We also want to protect the Matomo brand and for it to remain the open source community project name forever.

Where does the name Matomo come from?

We loved the name Piwik and were looking for something that sounded just as good! Initially we wanted to have an acronym based on key terms, such as Free, Open Source and Privacy, but none really fit us perfectly.

Until we found Matomo! Easily pronounced in all languages. Short enough to remember. Concise. And best of all… Matomo means decent in Japanese. Which aligns with one of our key values – transparency.

We love the name Matomo and hope you do too.

What is the vision of Matomo?

We have come a long way in those 10 years! However, our mission statement remains the same:

“To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”

Matomo provides a range of amazing and innovative features, allowing you to get a 360 view of your visitors. These insights are invaluable to help understand behavior, keep track of goals, and increase conversion rates and revenue.

Who will deliver Matomo professional services?

Any company who wishes to. The only exception is that no companies will be allowed to have the name Matomo.

Our company providing professional services is and will remain InnoCraft.

Where can I follow the Matomo project?

Our new website will be matomo.org (automatically redirected from Piwik.org)

Follow our new Twitter: twitter.com/matomo_org

Github: github.com/matomo-org

Facebook : facebook.com/Matomo.org

Linkedin: linkedin.com/company/matomo/

If you are already following us on social media, you will be kept up to date with Matomo automatically as all social media accounts will be redirected.

How should I pronounce Matomo?

If you’re wondering how to say ‘Matomo’, you can find out by clicking play:

Where can I see a demo of Matomo?

On demo.matomo.cloud

Where can I download Matomo first release?

On matomo.org/download

(Matomo 3.3.0 will be released in the next few days)

What is the new logo?

Check it out below.

Matomo trademark Policy

Matomo is an internationally registered trademark of Matthieu Aubry, Founder of Piwik (now Matomo).

Information about how to use the name Matomo (and logo) can be found here: matomo.org/trademark/

What are the next big steps?

We will keep it simple for our valued users. As it is just a name change, the only thing you will notice is that the Piwik brand will gradually be replaced on the websites you are used to seeing the name on. The first version of Matomo will be available in just a few days for download. The software version numbers stay the same: the next release after Piwik 3.2.1 will be Matomo 3.3.0.

All our public HTTP APIs and Tracking SDKs will continue working normally. As you can imagine, there is a lot of work and complexity behind slowly updating all the SDKs and keeping backwards compatibility, so our renaming project will take a few weeks to complete.

The Matomo trademark will later be transferred into the Matomo foundation, a non-profit that will be dedicated to promoting and ensuring access to Matomo and our related open source projects in perpetuity.

Thank you

Thank you for continuing to support our project, alongside our 20+ Matomo core team members and more than 500 contributors.

Please help to spread the word about this announcement by sharing it with friends or or colleagues who may benefit from using Matomo Analytics!

Try out the latest Matomo 3.0.0 beta version: Matomo 3.0.0 is almost here! https://matomo.org/blog/2016/11/piwik-3-0-0-almost-try-latest-piwik-3-0-0-beta-version/ Tue, 15 Nov 2016 21:56:28 +0000 https://matomo.org/?p=22717 Read More

Dear Matomo (Piwik) community,

We are excited today to announce our publicly available Matomo 3.0.0 beta 3 release. We have been been working hard behind the scenes on the new 3.0.0 release for almost one year now. We, the passionate team at Matomo, are dedicated to bringing you a new and improved Matomo experience and invite you to join our beta channel to switch to Matomo 3 today!

Enable the beta release channel

Ready to enjoy a much faster Matomo experience and the magic of a modern user interface? Follow the instructions here and you can upgrade to Matomo 3.0.0 beta in just one click.

Please note that beta versions have a risk of containing bugs so we don’t recommend to use on a production server. If you find and report a bug in a beta version, we will aim to fix it as quickly as possible.

Premium plugins in Matomo 3

In the Matomo Marketplace you can discover & download plugins to enrich the functionality of your Matomo, as well as themes to change the look and feel of your Matomo user interface. The Marketplace integration was much improved in this new release, most notably: you can now purchase and download Premium plugins within Matomo!

Important changes

The Matomo 3 upgrade comes with some important changes that may require your attention which we detail in this blog post and in the developer changelog.

The full list of more than 150 changes can be found in the Matomo 3 beta changelogs: beta 1, beta 2, beta 3.

What to do next

When you use the Matomo beta channel and if you come across any issues in Matomo such as a bug, feature missing, regression… let us know on our tracker and create a new issue so we can get this sorted.

As we are in the final days of Matomo 3 development, we are looking forward to your feedback and help testing!

Welcome to the future of Matomo,

Happy Analytics!

We are hiring engineers to build an awesome product and platform used by millions of people https://matomo.org/blog/2016/02/we-are-hiring-engineers-to-build-an-awesome-product-and-platform-used-by-millions-of-people/ Tue, 16 Feb 2016 07:30:12 +0000 https://matomo.org/?p=21334 Read More

Are you ready for a new challenge? Or maybe you know someone who is looking for a change? We have some exciting problems to solve and are looking for senior developers to work with us and our community on our open source Matomo Analytics (formerly Piwik Analytics) platform. Matomo is used by more than one million websites all over the world. It is deployed on more than 300.000 servers and some users track more than 1 billion actions per month.

What is it like to work on Matomo?

We develop this software using modern PHP, MySQL, Redis, AngularJS and more. We provide several kind of APIs and a plugin architecture to allow developers to extend and change Matomo to their needs. However, we would not be Matomo if we stopped at this point! We want to turn Matomo into an even more awesome product and platform.
You can imagine there is a lot to do and many challenges to face!

While one part is to always make Matomo scale better and to improve UI and UX, we also want to provide simple APIs to make the life of developers as pleasant as possible. We aim to solve things the right way and our thousands of unit, integration, system, JavaScript and screenshot tests help us to innovate and to not be afraid of change. We like clean code and constant improvements.

The Matomo team lives in New Zealand and Europe (Germany). We do the vast majority of our collaboration online. Our values include being open, transparent and sharing knowledge. For this we use tools like GitHub and Slack to communicate and Quake servers to take our minds off complex challenges. We are a small, flexible team, so when you come aboard, you will play an integral part in engineering and have a big impact on the product loved by so many people. You’ll help to create a welcoming environment for new contributors and set an example with your development practices and communications skills.

Apply now, or spread the word!

If you have strong skills in PHP send us an email with your CV and tell us a little about yourself and your experience in engineering complex applications.

Apply for a job here https://matomo.org/jobs/ and if you’re maybe not the right candidate, contribute to the project by sharing this blog post and by sending it to your friends!

Senior Software Engineer for Enterprise Analytics Platform https://matomo.org/blog/2016/01/piwik-expanding-seeking-talented-software-engineer-new-zealand-poland/ Thu, 28 Jan 2016 04:08:26 +0000 https://matomo.org/?p=18086 Read More

We’re looking for a lead developer to work on Matomo Enterprise (formerly Piwik Enterprise) Analytics core platform software. We have some exciting challenges to solve and need you!

You’ll be working with both fellow employees and our open-source community. Matomo staff lives in New Zealand, Europe (Poland, Germany) and in the U.S. We do the vast majority of our collaboration online.

We are a small, flexible team, so when you come aboard, you will play an integral part in engineering. As a leader you’ll help us to prioritise work and grow our community. You’ll help to create a welcoming environment for new contributors and set an example with your development practices and communications skills. You will be working closely with our CTO to build a future for Matomo.

Key Responsibilities

  • Strong competency coding in PHP and JavaScript.
  • Scaling existing backend system to handle ever increasing amounts of traffic and new product requirements.
  • Outstanding communication and collaboration skills.
  • Drive development and documentation of internal and external APIs (Matomo is an open platform).
  • Help make our development practices better and reduce friction from idea to deployment.
  • Mentor junior engineers and set the stage for personal growth.

Minimum qualifications

  • 5+ years of experience in product development, security, usable interface design.
  • 5+ years experience building successful production software systems.
  • Strong competency in PHP5 and JavaScript application development.
  • Skill at writing tests and reviewing code.
  • Strong analytical skills.


  • Remote work position!
  • or you can join us in our office based in Wellington, New Zealand or in Wrocław, Poland.


  • Competitive salary.
  • Remote work is possible.
  • Yearly meetup with the whole team abroad.
  • Be part of a successful open source company and community.
  • In our Wellington (NZ) and Wroclaw (PL) offices: snacks, coffee, nap room, Table football, Ping pong…
  • Regular events.
  • Great team of people.
  • Exciting projects.

Learn more

Learn more what it’s like to work on Matomo in our blog post

About Matomo

At Matomo we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to help the world liberate their analytics data by building the best open alternative to Google Analytics.

The Matomo platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users.

Apply online

To apply for this position, please Apply online here. We look forward to receiving your applications!

Long Term Support in Matomo – The analytics platform for your mission critical projects https://matomo.org/blog/2016/01/announcing-long-term-support-in-matomo-the-analytics-platform-for-your-mission-critical-projects/ Mon, 11 Jan 2016 22:43:18 +0000 https://matomo.org/?p=21183 Read More

We are proud to announce our Long Term Support (LTS) for Matomo!

Note: last updated in Dec 2020.

Why Long Term Support (LTS)?

Part of our mission is to ready Matomo (Piwik) for the enterprise — and ready the enterprise for Matomo. Our fast release cycle and our ability to quickly innovate has served us well for the past 11+ years and has lead Matomo to being one of the most popular open source projects, used by over one million websites worldwide. But Matomo’s success today has also shown us that this fast release cycle is not suited for all users and customers. Like most large open source projects (such as Ubuntu, Firefox, Debian, Symfony, Node.js, etc.) at Matomo we now also offer a Long Term Support release which gives users the confidence that Matomo can be used for mission critical projects for months to come.

Matomo 3 LTS expires December 1st 2021.

What does LTS mean for Matomo?

For the duration of the LTS period, a major release will continue to receive the following fixes:

  • Critical bugs causing data loss or data corruption.
  • Major and Critical security issues.

Our goal is to offer you a Matomo LTS release that you can trust for all your mission critical projects.

How long will a major version be supported?

Any major version will be supported for at least 12 months after the initial release of the next major release. For example, if in November 2020 Matomo 4.0 was released, then Matomo 3.X will be supported at least up to November 2021.

How do I benefit from the LTS version?

To get the full benefits of Matomo LTS, simply Configure Matomo to use the LTS release channel and then update to the latest LTS version.

How do I configure Matomo to use the LTS version?

By default, Matomo will not use the LTS version. When you use the one-click update your Matomo instance will be updated to the very latest release. For example when Matomo 4.0.0 is released, the one click update will update your instance to 4.0.0. It is however possible to configure your Matomo so that you will stay on Matomo 3.X and keep using the LTS Long Term Support version:

  • Login Matomo as the Super User,
  • Go to Settings > General > Update settings,
  • Under “Release channel” click for example “Latest stable 2.X Long Term Support version”, and click “Save”.

How do I get professional Matomo Support?

If you need professional support for your Matomo service get in touch with the Matomo experts.

For other questions, feedback or discussion, feel free to join our forums.