News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
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Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve …
Do you run a for-profit organisation in the United States that processes personal and sensitive consumer data? If so, you may be concerned about the growing number of data privacy laws cropping up from state to state. Ever since the …
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …
According to the International Data Corporation (IDC), the world generated 109 zettabytes of data in 2022 alone, and that number is on track to nearly triple to 291 zettabytes in 2027. For scale, that’s one trillion gigs or one followed …
Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing …
As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight. The General Data Protection Regulation (GDPR) is …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …
Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …
The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced …
Bugs and development go hand in hand. As code matures, it contends with new browser iterations, clashes with ad blockers and other software quirks, resulting in the inevitable emergence of bugs. In fact, a staggering 13% of all pageviews come …